I have been hearing about the idea of market segmentation and how it could benefit a business. I don’t seem to understand the concept. Can someone here breakdown the concept of market segmentation in application and it’s practical benefits to sales and business in general?
Market segmentation means knowing your market. In order to do market segmentation, you need to start by asking simple questions such as who your customers are and where your customers are located For instance, if you are selling games,your customers are people who play games, these people are mostlyRead more
Market segmentation means knowing your market. In order to do market segmentation, you need to start by asking simple questions such as who your customers are and where your customers are located For instance, if you are selling games,your customers are people who play games, these people are mostly Gen Z, and now you need to see where your customers are concentrated, what platform they use
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