Literally there are so many activities that makes a brand successful, actually I would love to call this quality is not really activities because they must be applied in all branded expect to make sure that a business brand growth ...Read more
Literally there are so many activities that makes a brand successful, actually I would love to call this quality is not really activities because they must be applied in all branded expect to make sure that a business brand growth and develop and become more recognised in the eyes and notice of individuals. First of all a business brand must be recognised, and that definitely involves the use of either a brand name all brand logo that is very short and straight to the point. Take for instance we are all familiar with Pepsi which is actually a brand name and with their logo which is usually a circle painted with red and blue.
This is definitely recognised and every individual knows that that is Pepsi logo. Our equality a brand must possess to be considered good and effective is that it must be pronounceable. The use of long brand name of complicated brand logos is definitely not a good idea in this case.
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When carrying out product branding activities in a business organisation the branch manager or the business manager him or herself is made available to use two options either a brand name or a brand logo. A brand name refers to a name in which his or her product is entitled open for example we are fRead more
When carrying out product branding activities in a business organisation the branch manager or the business manager him or herself is made available to use two options either a brand name or a brand logo. A brand name refers to a name in which his or her product is entitled open for example we are familiar with Coca-Cola being a brand name. On the other hand a brand logo refers to a symbol which one seen by buyers of such products could make them identify such a product, in the same scenario we are familiar with the Pepsi logo which is a circle divided with red and blue colours. All in all what makes a brand name or logo to be successful totally depends on how simple and recognise it is in the market.
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